Packed with practical advice + knowledge bombs aplenty…😬😮😲😀ġ. She writes about topics that challenge the conventional wisdom of the field, which encourage designers to think more deeply about the implications of their work. She is also a prolific writer and the author of Just Enough Research, now in its second edition, and Conversational Design, both from A Book Apart. We’ll also be jumping into the Pack Delorean to take a leap back in time, to discuss how Erika got started in the design industry and what first got her interested in the subject of research.Įrika is Co-founder and Director of Strategy at Mule, a consultancy which focuses on helping organisations make better, more evidence-based decisions. "About this title" may belong to another edition of this title.Settling into Season 2 of our podcast, we have the great Erika Hall joining us for an awesome episode, where we talk about the importance of research and how you can benefit from including it in your product business. She also co-hosts Running from the Law, a weekly podcast on business law and endurance fitness, and can probably outrun you. In her spare time, she battles empty corporate jargon at Unsuck It. Erika speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. In 2001, she co-founded Mule Design Studio where she directs the research, interaction design, and strategy practices. Erika Hall has been working in web design and development since the late 20th century. You'll start doing good research faster than you can plan your next pitch.
Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group.
In Just Enough Research, co-founder of Mule Design Erika Hall distills her experience into a brief cookbook of research methods. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way. It's something every member of your team can and should do, and which everyone can learn, quickly. Good research is about asking more and better questions, and thinking critically about the answers. Design research is a hard slog that takes years to learn and time away from the real work of design, right? Wrong.
0 kommentar(er)
